Major Residential Development Opportunity 126 Approved Units in Established Community Raleigh, North Carolina Details
Organic Farm in Hunterdon County, NJ 162+/- Acres Preserved Farmland Hunterdon County, NJ Details
UNDER CONTRACT
30 Bay Front Condominiums Minimum Bid $75,000
Previously Asking $394,500 Ocean City, Maryland Auction Date: July 31, 2010 Details
Commercial Usage 4 Bank Sites ABSOLUTE
New Jersey Auction Date: July 15, 2010 Details
By Order of the Estate 47.28+/- Acres Andover Borough, Sussex County, NJ Auction Date: July 15, 2010 Details
Multi-Tenant Building Office, Light Industrial, Local Distribution, Fulfillment Center Bloomsbury, Hunterdon County, NJ Auction Date: July 15, 2010 Details
5 Main Line Residences Minimum Bids From $150,000
Previously Asking $765,200 Ardmore, PA Auction Date: July 14, 2010 Details
24 Beach Front Residences Minimum Bids From $125,000
Previously Asking $1,800,000 Wildwood Crest, New Jersey Auction Date: June 26, 2010 Details
28 Three Bedroom Bay View Condominiums Minimum Bid $95,000
Previously Asking $699,000 Wildwood, New Jersey Auction Date: May 23, 2010 Details
15 Commercial and Investment Properties Absolute and Minimum Bids from $90,000
Open House Added for Select Properties
April 29th, 2010 12-2PM
New Jersey, New York Auction Date: May 6, 2010 Details
41 Upscale Condominiums Last Open House
Thursday April, 15th 4-7pm
Manhattan Lies At Your Doorstep
Minimum Bids from $95,000 Union City, New Jersey Auction Date: April 17, 2010 Details
4 Preserved Farms Readington Township Hunterdon County, NJ Auction Date: March 1, 2010 Details
36 New Condominiums Raleigh, North Carolina Auction Date: November 15, 2009 Details
14 New Waterfront Residences Harbour Light Condominiums
Crisfield, Maryland Auction Date: November 14, 2009 Details
SOLD
2 Luxurious Condominiums Minimum Bids from $750,000
Previously Asking $2,675,000 Ocean City, New Jersey Auction Date: June 19, 2010 Details
133 Acre Farm A Blue Ribbon Farm
Hamilton Twp, Mercer County, NJ Auction Date: June 17, 2010 Details
20 Luxury Resort Condominiums Minimum Bids from $95,000
Previously Asking up to $869,900 Millsboro, Delaware Auction Date: June 13, 2010 Details
25 Jersey Shore Condominiums Minimum Bids from $55,000
Previously Asking $256,000 Wildwood Crest, New Jersey Auction Date: May 16, 2010 Details
9 Luxury Condominiums Condominiums: Minimum Bids from $95,000
Penthouses: Minimum Bids from $200,000 Old City, Philadelphia PA Auction Date: May 15, 2010 Details
15 Beach Block Resort Condominiums Minimum Bids from $85,000
Previously Asking $550,000 Dewey Beach, Delaware Auction Date: May 1, 2010 Details
20 Riverfront Condominiums River Tower at Christina Landing
Wilmington, Delaware Auction Date: April 10, 2010 Details
Bahia Vista 1 9 Luxury Bayfront Condominiums
Ocean City, Maryland Auction Date: February 27, 2010 Details
Income Producing Bank Building Auction Date: February 16, 2010 @ 11:00am Bordentown, New Jersey Auction Date: February 16, 2010 Details
100 Acres Preserved Farmland Pittstown, Hunterdon County, NJ Auction Date: December 10, 2009 Details
5 New Townhomes The Enclave at Penn's Preserve
Willistown, Chester County, PA Auction Date: December 5, 2009 Details
Trotters Paradise 55 acres
Chesterfield Twp, Burlington County, NJ Auction Date: December 3, 2009 Details
4.4 Acres Commercial Property Online Auction
Burlington County, NJ Auction Date: December 1, 2009 Details
105 Acres Farmland Preserved Yellow Brook Farm
Colts Neck, New Jersey Auction Date: November 19, 2009 Details
25 Beach Block Condos And 2 Income Producing Investment Properties,
2.1/2 blocks from beach
Wildwood Crest, New Jersey Auction Date: October 31, 2009 Details
The Point at Moore's Inlet 26 Beach Front Condos North Wildwood New Jersey
CHALLENGE
One of the largest publicly traded builders in the country, Beazer Homes, conducted an exhaustive search and review of auction companies to represent them in their first foray into auction marketing. Of the dozen of firms interviewed Max Spann R.E. & Auction Co. was chosen hands down. To Beazer Homes the stakes were high: Wall Street perception of a publicly traded builder utilizing auction marketing, assurances of success in one of their largest projects. The results, overwhelmingly positive!
SOLUTION
Through a carefully choreographed four week marketing period over 10,000 people toured Beazer’s project, The Pointe at Moore’s Inlet in N. Wildwood, NJ. The streets surrounding the condominium were teeming with people and local restaurants and shops said sales spiked up on open house days. Area Realtors noted that while sales had been slow in the area at large, they positively shut down during the auction marketing period as all buyers were focused on the auction.
RESULTS
The auction itself was held at the Borgata Casino in Atlantic City. Over 1,000 persons crowded into the hotel ballroom all focused on purchasing a vacation home. Bidding set out aggressively and one hour later al 26 units were sold; over 12.5 million dollars of transactions had occurred in just one afternoon.
From the momentum created by this massive auction program, Max Spann was able to sell out the remaining 14 units not included in the auction within the next few weeks making the total sales amount over $22 million for its client. The dynamics of auction marketing are a proven way to restore confidence to the marketplace in times of uncertainty. It is also a means for sellers to take control of their properties and act proactively in facing the challenges of the market.
OCEAN CITY, MD -- July 8, 2010 – Watch the sunset from your new bay front condominium centrally located on the strip in Ocean City. With minimum bids starting at just $75,000 at an auction later this month, owning a vacation home in one of the East Coast’s top beach resorts is now within reach.
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