Key Personnel

Dan LaMountain - Director of Advertising & Website Design

Dan LaMountain, director of advertising and website design, is responsible for all facets of the award-winning Max Spann advertising department. This includes development of the creative graphics, web design, advertising, and internet marketing. 

A graduate of Kutztown University with a bachelor's degree in advertising, Mr. LaMountain also was the quarterback for the Division II NCAA football team from 1975-77. Prior to joining Max Spann, Mr. LaMountain worked for advertising agencies, packaging, printing, and point of purchase companies. LaMountain's experience includes real estate, builders and developers, insurance, education, financial, travel and entertainment, medical, retail, non-profits and business to business.

Barbara Gerhardt - Executive Administrative Manager

Barbara Gerhardt, executive administrative manager, is responsible for the oversight of intercompany office management and is a direct liaison to the Chairman and President. 

Ms. Gerhardt, who has more than 35 years experience in office administration and management, joined Max Spann 10 years ago. She is a licensed real estate associate.

Lori Biechy - Project and Marketing Manager

Lori Biechy is a Project & Marketing Manager for Max Spann Real Estate & Auction Co.  Lori manages auction marketing campaigns from start to the closing including researching property zoning, identifying highest and best uses, and preparing detailed Property Information Packages.  Ms. Biechy’s Marketing responsibilities include creating targeted online marketing campaigns for each sale implementing the companies Social Media strategy.

Ms. Biechy has her Bachelor’s degree from Misericordia University.  She has been a licensed Pennsylvania auctioneer for 10 years and a licensed Pennsylvania Real Estate Agent for 6 years.  She was awarded “Rookie of the Year” by her peers at her then brokerage.   Attorney’s, Receivers, Banks, Trustees, and owners have entrusted in her to sell their estates, commercial, residential, and land properties through the auction process.

 Ms. Biechy has served as an adjunct professor for the State of Pennsylvania’s Auction Licensing Course at Reading Area Community College where she mentored and educated upcoming auctioneers on how to sell real estate through the auction method.  She generously donates her time for the benefit of multiple charities including the Ronald McDonald House, Boy Scouts of America, local churches and schools.  She also served on the Pennsylvania Auctioneer Association as Secretary/Treasurer for 3 years, Vice President and President for 1 year.  She is also a member of Pennsylvania Association of Realtors and National Association of Realtors.